How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who assists companies establish credibility, climb to the top of search results, and land placements across more than 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. Holding degrees from schools such as Michigan Ross, he started out in retail operations — running national retail stores, supervising multi-unit teams, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
At the heart of his business is press release distribution, publishing content across major media outlets such as AP News, Yahoo Finance, Benzinga, and Business Insider. Randy Rohde Complementing that core service, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO services, strategic link building, and PPC advertising.
The AI Search Visibility Edge
What truly sets Rohde apart is his focus on AI search visibility. He views press releases as a form of influence over AI systems — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about their business. This innovative strategy positions his clients a competitive edge in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends well beyond just his marketing services. He hosts a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
On the speaking circuit, Rohde has shared his expertise at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.